Which is the best Marketing Strategy in 2021? Digital Marketing or Direct Marketing

 Marketing mainly refers to activities which a company undergoes to promote the buying or selling of a product or service. Marketing is the process of getting potential clients or the customers interested in our products and services. Marketing includes advertising, selling and delivering products to consumers or other businesses. Marketing is the way to spread the news and knowledge of a particular business.

Some marketing is done on behalf of a company. Mainly there are two types of marketing. They are 

  1.  Digital Marketing

  2.  Direct Marketing


               Marketing which uses electronic devices to convey promotional messaging and measure its impact is known as digital marketing. It generally refers to marketing campaigns that appear on a computer, phone or other device. It is also known as traditional marketing and online marketing. It is a modern way of marketing. Online marketing is used for promoting the products and services through the internet. Digital marketing is often compared to traditional marketing such as magazine ads, billboards, and also direct mail. There are many types of digital marketing, some of them are mentioned below:

Types of digital marketing are 

a) Content marketing

b) Social media marketing

c) Pay per click marketing

d) Affiliate marketing

e) Email marketing


                 Direct marketing consists of any marketing that includes direct communication or distribution to individual customers. It is called direct marketing because it generally eliminates the middleman such as advertising media. It can be through a variety of channels. It is a form of advertising in which the companies provide physical marketing materials to the customers. Direct marketing means we need to promote our products in front of our customers during the seminars or events. 

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Some of the examples of direct marketing strategies are emails, online adverts, promotional letters, newspapers, postcards, websites etc. The success of this direct marketing strategy is achieved by tracking the achievement of the goal. This direct marketing will help the marketers reach customers fast. It is also an efficient promotion strategy and it also can be customized. It allows measuring its efficiency also.

   Direct marketing is mainly focused on communicating a brand message to customers directly. Some of the types of direct marketing are:

  1. Email Marketing

  2. Mobile Marketing

  3. Web Push Marketing

  4. Messenger Marketing

There are many types of marketing. Until past few years only direct marketing is the only way of marketing, but now a days as generation is passed digital marketing came into our society. 

   The main difference between digital marketing and traditional marketing is the medium through which the people encounter a marketing message. Since the direct marketing uses the direct way like magazines and newspapers, the digital marketing will use the digital media like social media or websites.

Often direct marketing or the traditional marketing is not the old fashioned but digital marketing has more importance nowadays. Digital marketing uses each and every point of our daily use of the internet to reach us.

 In the world of technology marketing services have changed the face of the businesses. With technology giving a new turn both the direct marketing and digital marketing have served as a helping hand. Both the direct marketing and digital marketing combined produces the highest yield in conversations.


 Digital marketing is the best method of  marketing compared to direct marketing. Digital marketing offers business and other organizations a fast and effective way to reach the customers. Digital marketing not only offers the benefits of increasing brand visibility, generating additional customers but it can also help us in engaging directly with the audience and develop the mutual relationship between them. It also helps us to build the credibility within our industry and also provides extra value for the customers. Digital marketing causes lower cost and gives us excellent results. It directly connects to the customers.

  Spark Infosys is one of the best digital marketing companies. It provides a wide array of effective online strategies and services for all the businesses. They provide result oriented service in digital marketing, web designing and web development.

 After knowing the benefits of the both types of marketing we need to choose the type of marketing wisely. If we belong to this fast developing generation then now it is the time to change into the digital world that is digital marketing. Direct marketing may be a sourceful way of helping the customers in remembering certain business details but it is an old fashioned way of marketing. 

Nowadays only a few people are following the way of direct marketing and also it has a higher cost. As technology is changing everyone is changing. We also need to change from direct marketing to digital marketing.  

At last I can confidently say that digital marketing is better and better than direct marketing in all aspects.

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